Color Transparency

For the 3 Companies I choose H&M, Delia’s, and Sephora. The most commoc color scheme is analogous. H&M’s ad set the feeling of being sophisticated, and confident. The Delia’s ads are fun. Sephora’s ads are refined and cheery.

The picture on the left is analogous and hue. The first row is analogous. The first one id violet to blue. The second one is from red to orange. The bottom row is hue. The first one is yellow to red. The second is yellow to blue. The picture on the right is compliments and monochromatic. The first is compliments. The first is blue to orange. The second is violet to yellow. The second row is blue. The second one it a red violet.

For this project I choose to do SEPHORA. I foung it very fascinating how I can manipulate colors to look like they are laying over top of each other. The feeling of my ad is funn and playful. Idid an analogous theme from yellow green to red. I choose the to make mine as though someone is looking into a makeup bag.

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